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1. Why Advertise with Visual Impact
- Targeted Audience: The demographic profiles of patrons in venues are well defined, providing advertisers with specific consumer groups. Visual Impact also offers the potential for advertisers to adapt advertising messages.
- Captive Audience: Advertisements are displayed during activities that don’t interfere with attention to message.
- Point of Sale Advertising: The units are located in proximity to point of sale thus communicating with potential consumers in a relevant environment at the time of purchase.
- Targeted
Message: The brand, message and advertisement are matched to the
appropriate outlet.
- Low Entry Costs: A range of packages to suit every advertising budget.
- Quality Medium: Combining photo quality prints onto backlit film with our illuminated units will ensure that advertisers have a unique quality medium to display their product.
If you wish to obtain more information on advertising with Visual Impact email: info@visualimpactni.co.uk
2. Rate Card 2008
| Table1 - Unit Rate for Two-Week Cycles (excludes VAT) |
Number
of Two Week Cycles |
|||
Weightings (Panel Numbers) |
1 £ |
2 - 6 £ |
7+ £ |
1 |
60 |
55 |
45 |
2 |
52 |
48 |
38 |
3 |
48 |
44 |
35 |
4 |
44 |
40 |
32 |
5+ |
40 |
36 |
29 |
Table2 - Poster Production Costs (excludes artwork, VAT and delivery costs)
3.Posting
Cycle
2008 Cycle Calendar.pdf
4. Accountability
Visual Impact can conduct market research audits across venues to determine the effectiveness of your campaign. These programmes include test/control, unprompted/prompted recall, evaluation of advertisements, sales uplift, and brand perception.